Blue Rewards

The Blue Rewards* program is a wellness incentive program designed to reward members who work closely with their primary care providers (PCPs) to better understand and manage their care.

To earn their reward, members must:

  • Select a primary care provider (PCP) who also participates in our Patient-Centered Medical Home (PCMH) program
  • Visit their selected PCP to complete their Health Screening Form, available in My Account. Members should download and print the Health Screening Form prior to their PCP visit.


PCMH PCPs play a key role in the Blue Rewards program since they demonstrate cost-savings and a commitment to care quality. PCMH PCPs can help their patients take an active role in improving their health and earning their reward through coordinated care and access to wellness tools and resources.

Note: Members do not need to participate in the PCMH Program or complete a PCMH Election to Participate form to earn the Blue Rewards incentive.

If you are a PCP and want to join PCMH, visit to learn more.

*Blue Rewards is not available to grandfathered plans or over 65 plans.